15 months on programme plus EPA (£11,000)
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
The programme of learning will be completed over a 15 month period, which will include fortnightly delivery of knowledge modules (mentioned above) through classroom or webinar session for the duration of each unit. The learners will also be observed in the workplace on at least 2 occasions to identify the standards of competence are being met. There will also be recorded professional discussions covering competence towards the standard.
The tutor will complete a progress review in the first 6 weeks and every 8 weeks thereafter, which will require the Employers presence. All work will be stored on an electronic portfolio ready to be submitted to the End Point Assessment Organisation.
At the end of the 15th month, the learner will enter EPA for the final assessment with and End Point Assessment organisation. Revision and Mock activities will be completed with the learner prior to the final assessment. EPA takes up to 3 months and comprises of the following:
Learners will need to evidence 20% off the job hours using teaching sessions, shadowing in the workplace, time spent writing tasks; Off-the-job training is defined as learning which is undertaken outside of the normal day to-day working environment and leads towards the achievement of an apprenticeship. This is an ESFA requirement.
Whilst the delivery of training and some of the content will be bespoke to employer’s needs, however there are pre-selected modules that will be covered throughout the programme. Pre-selected modules:
Knowledge (on programme learning taught via webinar/class):
Skills (workplace competencies to be evidenced):
Behaviours (business behaviours to be evidenced):
Learners will also be required to achieve Maths, English at Level 2 – please refer to the entry requirement section of this document.
Workplaces will be expected to have a suitable mentor or marketing professional to ensure the apprentice can meet the requirements of the course. This course is suited to an assistant level/junior role. Requirements include:
Typical applicants will display a good attitude, a positive approach to learning & development and a high level of ambition. Apprentices will need to sit an initial assessment in both English and Maths and if they are starting the course without a GSCE grade 4 (C) or above they will need to sit Functional Skills Level 2 English and Maths before completion of the apprenticeship.
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.