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Digital marketer (Level 3)

Duration

15 months on programme plus EPA (£11,000)

 

Course overview

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Course Delivery

The programme of learning will be completed over a 15 month period, which will include fortnightly delivery of knowledge modules (mentioned above) through classroom or webinar session for the duration of each unit. The learners will also be observed in the workplace on at least 2 occasions to identify the standards of competence are being met. There will also be recorded professional discussions covering competence towards the standard.

 

The tutor will complete a progress review in the first 6 weeks and every 8 weeks thereafter, which will require the Employers presence. All work will be stored on an electronic portfolio ready to be submitted to the End Point Assessment Organisation.

 

At the end of the 15th month, the learner will enter EPA for the final assessment with and End Point Assessment organisation. Revision and Mock activities will be completed with the learner prior to the final assessment. EPA takes up to 3 months and comprises of the following:

  • Summative Portfolio
  • Synoptic Project
  • Employer Reference
  • Interview

 

Learners will need to evidence 20% off the job hours using teaching sessions, shadowing in the workplace, time spent writing tasks; Off-the-job training is defined as learning which is undertaken outside of the normal day to-day working environment and leads towards the achievement of an apprenticeship. This is an ESFA requirement.

Course Content

Whilst the delivery of training and some of the content will be bespoke to employer’s needs, however there are pre-selected modules that will be covered throughout the programme. Pre-selected modules:

 

Knowledge (on programme learning taught via webinar/class):

  • Knowledge Module 2: Marketing Principles
  • Google IQ
  • Knowledge Module 1: Principles of Coding

Skills (workplace competencies to be evidenced):

  • Logical and creative thinking skills
  • Analytical and problem-solving skills
  • Written communication
  • Research and analysis
  • Use of technologies
  • Customer service
  • Problem solving
  • Campaign implementation
  • Interpretation of strategies

Behaviours (business behaviours to be evidenced):

  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment
  • Following digital etiquette

Learners will also be required to achieve Maths, English at Level 2 – please refer to the entry requirement section of this document.

Suitable workplace experiences

Workplaces will be expected to have a suitable mentor or marketing professional to ensure the apprentice can meet the requirements of the course. This course is suited to an assistant level/junior role. Requirements include:

  • The full digital campaign cycle (including the build and implementation)
  • Management/use of a range digital platforms and softwares (to include social media, content management systems,
  • Google Analytics, eshot creation, scheduling tools, etc.)
  • Involvement in Digital Marketing Strategy
  • Stakeholder engagement (working with a range of internal and external contacts)
  • Evidence of digital customer service delivery and enquiry handling
  • Close working with at least one other marketing professional/mentor in the company
  • Workplaces must mentor the learner for demonstration within their final portfolio of at least 2 of the following areas of specialism – Mobile Apps, PPC advertising, Email Marketing, SEO, Web Analytics.

Entry Requirements

Typical applicants will display a good attitude, a positive approach to learning & development and a high level of ambition. Apprentices will need to sit an initial assessment in both English and Maths and if they are starting the course without a GSCE grade 4 (C) or above they will need to sit Functional Skills Level 2 English and Maths before completion of the apprenticeship.

 

Professional Recognition

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.