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Digital marketer (Level 3)

Duration (EXCL EPA)

15 Months (£11,000)

 

EPA Duration

2 Months

 

Start Date

Various

 

About the Course

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work on marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

 

Workplaces will be expected to have a suitable mentor or marketing professional to ensure the apprentice can meet the requirements of the course. This course is suited to an assistant level/junior role. Requirements include:

  • The full digital campaign cycle (including the build and implementation)
  • Management/use of a range of digital platforms and software’s (to include social media, content management systems,
  • Google Analytics, e-shot creation, scheduling tools, etc.
  • Stakeholder engagement (working with a range of internal and external contacts)
  • Close working with at least one other marketing professional/mentor in the company

 

 

Course Overview

As part of the Digital Marketer Programme, you will be required to develop Knowledge, Skills and Behaviours in the below areas within your organisation:

  • Marketing Principles
  • Google IQ
  • Principles of Coding
  • Skills (workplace competencies to be evidenced):
  • Logical and creative thinking skills
  • Analytical and problem-solving skills
  • Written communication
  • Research and analysis
  • Use of technologies
  • Customer service
  • Problem solving
  • Campaign implementation
  • Interpretation of strategies

Course Delivery

The course will typically be completed over a 15-month period, which will include knowledge delivery through webinar sessions.  Further face-to-face collaboration with fellow apprentices will take place roughly every 2 months in order to share best practices.

 

The learners will also be observed in the workplace on at least 2 occasions to identify the standards of competence that are being met. There will also be recorded professional discussions covering competence towards the standard.

 

The tutor will complete a progress review in the first 6 weeks and every 10-12 weeks thereafter, which will require the Employers presence. All work will be stored on an electronic portfolio ready to be submitted to the End Point Assessment Organisation.

End Point Assessment

As part of the Apprenticeship Standard, you will be required to complete an End Point Assessment (EPA) at the end of your programme with an external Independent Assessor (EPAO).  Throughout the programme, your tutor will prepare you for the End Point Assessment and complete mock assessments prior to your final assessment.

 

The following elements will be completed during the End Point Assessment for the Digital Marketer Standard

  • Portfolio of Evidence
  • Synoptic Project
  • Employer Reference
  • Interview

 

At the end of the final assessment, the below grades will be awarded by the EPAO:

  • Fail
  • Pass
  • Merit
  • Distinction

Qualifications

As part of the Digital Marketer Standard you will be achieving the following qualifications:

  • Apprenticeship Standard Certificate in Digital Marketer
  • Functional Skills Maths (Level 2)*
  • Functional Skills English (Level 2)*

 

*Will be achieved if relevant qualification not already held prior to the Apprenticeship.

Entry Requirements

Typical applicants will display a good attitude, a positive approach to learning & development and a high level of ambition. Apprentices will need to sit an initial assessment in both English and Maths.

 

Where a learner does not hold an equivalent to or GSCE grade 4 (C) or above, you will need to sit Functional Skills Level 2 English and Maths prior to taking the End Point assessment.