15 months of programmer plus (£9,000)
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity.
The Marketing Executive typically reports to a Marketing Manager. Typical job titles include: Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist.
Typical responsibilities include:
The course is structured to cover all of the following aspects along with supporting the behaviours required to work within this environment:
Knowledge (on programme learning taught via webinar/class):
Skills (workplace competencies to be evidenced):
Behaviours (business behaviours to be evidenced):
Apprentices will attend classroom sessions and/or webinar delivery for this apprenticeship. Learners will need to evidence 20% off the job hours using teaching sessions, shadowing/training and development in the workplace, time spent writing tasks. This is an ESFA requirement. Project work will be the main assessment method during the programme of learning phase. It is expected that by month 15 the learner will enter EPA, which lasts around 5 months.
The EPA consists of 3 distinct assessment methods:
Typical applicants will display a good attitude, a positive approach to learning & development and a high level of ambition. Apprentices will need to sit an initial assessment in both English and Maths and if they are starting the course without a GSCE grade 4 (C) or above they will need to sit Functional Skills Level 2 English and Maths before completion of the apprenticeship.
This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).
Further information can be found: https://www.instituteforapprenticeships.org/apprenticeship-standards/marketing-executive/