Duration (excl EPA)

15 months (£5000)


EPA Duration

3-5 Months


Start Date





Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand/business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills.


Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.

Course Overview

The course is structured to cover all the following aspects along with supporting the behaviours required to work within this environment and develop Knowledge, Skills in the below areas:

  • Communication
  • Team Performance
  • Marketing
  • Legal & Governance
  • Business
  • Finance
  • Sales & Promotions
  • Products & Services
  • Diversity
  • Technology
  • Leadership
  • Brand Reputation
  • Merchandising
  • Stock
  • Developing Self and Others

Course Delivery

The course will be completed over a 15-month period, which will include the delivery of knowledge modules through 6 learning conferences at a pre-agreed time and location.


The learners will be visited by their tutor in the workplace on at least 3 occasions to identify standards of competence are being met. There will also be recorded professional discussions covering competence towards the standard.  Learners are also required to complete written course work which will be set by their tutor throughout the programme.


The tutor will complete a progress review in the first 6 weeks and every 10-12 weeks thereafter, which will require the Employers presence. All work will be stored on an electronic portfolio ready to be submitted to the End Point Assessment Organisation.

End-Point Assessment

As part of the Apprenticeship Standard, you will be required to complete an End Point assessment at the end of your programme with an external Independent Assessor (EPAO).  Throughout the programme, your tutor will prepare you for the End Point Assessment and complete mock assessments prior to your final assessment.


The following elements will be completed during the End Point Assessment for the Operations Departmental Standard:

  • 2 Hour Written Exam of short and extended answers
  • Retail Business Project
  • Professional Discussion


At the end of the final assessment, the below grades will be awarded by the EPAO:

  • Fail
  • Pass
  • Distinction

Entry Requirements

Typical applicants will display a good attitude, a positive approach to learning & development and a high level of ambition. Apprentices will need to sit an initial assessment in both English and Maths.


Where a learner does not hold an equivalent to or GSCE grade 4 (C) or above, you will need to sit Functional Skills Level 2 English and Maths prior to taking the End Point assessment.


As part of the Team Leader/Supervisor Standard you will be achieving the following qualifications:

  • Apprenticeship Standard Certificate for Retail Manager
  • Functional Skills Maths (Level 2) *
  • Functional Skills English (Level 2) *

*Will be achieved if relevant qualification not already held prior to the Apprenticeship.

Learner Journey

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